Chimelong media research: AI-assisted proposal analysis

Founder Zhou Longqing worked with the Inly Media team on media analysis for a proposal involving Chimelong theme parks. Zhou independently analyzed five brands across 2023–2025, then focused the comparison on the summer period.

Three sources used different brand names, dates, media categories and measures for spending and investment. The analysis retained sources, checked units and separated full-year from summer comparisons. Missing records could not be treated as proof of no advertising.

Zhou used AI to organize background material, inspect fields, reconcile rules and compare the data. He checked anomalies and definitions, then selected charts that connected market trends, media mix and timing to traceable proposal judgments.

A project participant confirmed that the analysis was a core strength of the proposal and helped the team win the project together. The visuals show an excerpt from the proposal and the Feishu analysis drafts.