SimpleMkt
中文

About / Team

A small team, high standards.Turning ideas into outcomes together.

We bring together marketing, data, product and engineering to work on real business problems and put strategy, content and digital tools to use.

Meet the team

Zhou Longqing in a green courtyard

Zhou Longqing

Founder of SimpleMkt

Since 2022 · 4 years in integrated marketing

  • ISV data analysis · Uses audience, product and business data to inform decisions.
  • E-commerce and integrated brand marketing · Connects audience insight, content, channels and advertising.
  • AI marketing · Turns strategy and review into knowledge and workflows.
Meet the founder
Zhao Xian seated on an outdoor bench

Zhao Xian

AI Technology and Data Lead

3 years in quantitative and data analysis

  • Quantitative and data analysis · Trained in quantitative trading, with previous private-fund strategy experience; breaks ambiguous problems into reproducible rules and metrics.
  • AI-native full-stack development · Independently builds and customizes solutions spanning databases, back-end services, front-end interfaces and automated tasks.
Yang Di outdoors

Yang Di

Product Manager · Requirements and Delivery

Since 2023 · 3 years in product management

  • Understanding requirements · Plans the product lifecycle around user needs and business goals.
  • Project delivery · Connects research, prototyping, iteration and post-launch review.
  • Product improvement · Incorporates user feedback into the product.
Wang Xuanang indoors

Wang Xuanang

Full-stack Engineer · Implementation and Quality Assurance

Since 2023 · 3 years in testing and development

  • AI application quality assurance · Identifies system risks across requirements, code and production data.
  • Full-stack application development · Builds front-end interactions and back-end services.

Collaboration / Delivery process

Start with the business problem. Bring products and services into use.

Combine products and services around project goals, review the results, and agree on any ongoing support.

CHAPTER 01

Understand

Clarify the problem and direction for working together

  1. Understand the business

    Learn about the business goals, customers, existing materials and problems to solve.

    Business goals and priorities

  2. Define the approach

    Choose products and services for the goals, and clarify the scope, plan and ways of working.

    Scope and plan

CHAPTER 02

Implement

Put the work into practice around real tasks

  1. Prepare and collaborate

    Organize materials as needed, and agree on access, responsibilities and communication.

    Materials and collaboration setup

  2. Implement the work

    Carry out configuration, production, training or improvement around real tasks, according to the plan.

    Interim results

CHAPTER 03

Continue

Review the results and support ongoing use

  1. Review together

    Review the results in use, gather feedback and make agreed adjustments.

    Feedback and adjustments

  2. Deliver and continue

    Hand over agreed deliverables and usage guidance, and arrange further support or improvements as needed.

    Handover and next steps

Let’s talk about what you need.

Contact SimpleMkt