SimpleMkt wordmark design

SimpleMkt needed an identity for its website and documents. As a startup, the team had to turn broad preferences into comparable letterform requirements while keeping early exploration practical and considering future use and trademark searches.

We assembled a brief covering the brand, audience and applications. AI explored letterforms and colors, while the team selected and refined the structure, colors and distinctive details for recognition and fit.

After a direction was chosen, AI produced dark and reversed wordmarks, SVG and PNG files, a usage guide and a motion demonstration. The team checked monochrome use, small sizes and common backgrounds before confirming delivery.

The result includes a 22-page guide and reusable identity assets. Trademark eligibility requires a separate search and professional assessment. Cost savings and market impact were not measured.