SIDEWAYS skateboard launch film

A product launch can require a main film, social cuts and several aspect ratios. Materials, colors and forms need to stay consistent across shots, while creative directions and openings quickly multiply the number of versions.

SimpleMkt aligned product models, materials and presentation priorities, then established reusable rules for lighting, composition, typography and motion. Transitions, edge frames, sound and export specifications were checked across the outputs.

The work includes two 15-second samples. SIDEWAYS is an original concept brand and its film features four skateboard decks. The Nike Air Zoom Pegasus 36 film explores four colorways as an independent creative exercise, not a Nike commission or partnership.

Three creative directions, two openings and two aspect ratios also produced 12 launch variations. The case shows content production work, with no advertising, sales or conversion results claimed.