# SimpleMkt

> SimpleMkt helps small and midsize businesses with real products or professional services organize and connect their knowledge and data. Our flagship product Musuw, together with AI training, website and mini-program services, brings that knowledge into content, channels, and customer conversations.

## Main site (English)

- [Home](https://simplemkt.cn/en/): SimpleMkt overview
- [Products & services](https://simplemkt.cn/en/product/): English catalog
- [Musuw](https://simplemkt.cn/en/product/studio/): AI content marketing workspace for brands, agencies, and creators, with interactive fictional demos
- [Brand story](https://simplemkt.cn/en/about/brand/): Positioning and standards
- [Founder](https://simplemkt.cn/en/about/founder/): Zhou Longqing's profile

## Products and services

- [Creator Benchmark](https://simplemkt.cn/en/product/offer/creator-benchmark/): Turn scattered creator observations into a source-backed benchmark report, a 30-day action plan, and auditable creator, post, and judgment records.
- [Account Brand Narrative](https://simplemkt.cn/en/product/offer/creator-narrative-miner/): Use authorized, accessible historical content to identify evidence-backed brand themes, a narrative throughline, and a working structure for content themes.
- [Article & Presentation Visuals](https://simplemkt.cn/en/product/offer/smkt-article-visual/): Turn important judgments in an existing article or narrative into reviewable, placed, and continuous explanatory visuals.
- [Photo Ink](https://simplemkt.cn/en/product/offer/smkt-photo-ink/): Transform one photo that the user has the right to use into a consistent ink illustration while retaining the subject and color relationships.
- [Musuw](https://simplemkt.cn/en/product/studio/): An AI content marketing team for brands, agencies, and independent creators. Bring your context into planning, creation, delivery, and review.
- [AI Fundamentals Training](https://simplemkt.cn/en/product/offer/ai-native-practice-library/): An eight-part introduction for business teams: understand Agents, choose tools, delegate tasks, complete guided exercises, and repeat the workflow independently.
- [App / Mini Program Development](https://simplemkt.cn/en/product/offer/app-mini-program-development/): Choose a WeChat Mini Program or independent App around the task users need to complete, then plan, design, build, test and hand over the mobile product.
- [Business Website Development](https://simplemkt.cn/en/product/offer/website-development/): Organize business material around customer journeys, then design and build responsive pages through launch preparation and handover.
- [Search & AI Visibility](https://simplemkt.cn/en/product/offer/search-ai-visibility/): Improve website search foundations and expert content around customer questions, while diagnosing how AI answers present and cite your brand.
- [Knowledge Base Setup](https://simplemkt.cn/en/product/offer/brand-knowledge-implementation/): Audit authorized business material, verify facts and sources, design a knowledge structure, and organize and hand over content in an agreed tool.
- [Brand Logo Design](https://simplemkt.cn/en/product/offer/ai-native-logo-design/): Turn confirmed brand information and intended uses into a usable logo, with AI-assisted exploration, human selection and refinement, final files, and a usage guide.

## Articles (English)

- [Articles](https://simplemkt.cn/en/article/): Ideas on AI, brands, and marketing
- [What Is an FDE?](https://simplemkt.cn/en/article/fde-what-is/): Starting with Palantir's on-site engineering model, understand how FDE turns real business problems into sustainable AI systems.
- [Organizations in the AI Era Should Follow a GitHub Model](https://simplemkt.cn/en/article/ai-native-organization-github-mode/): The key to an AI Native organization is not sharing every AI conversation, but making effective changes branchable, reviewable, mergeable and reversible.
- [AI Can Organize Your Content, but It Cannot Choose Your Long-Term Story](https://simplemkt.cn/en/article/ai-content-narrative/): AI can organize and explore content, but people still need to define the judgment, boundaries and direction behind a long-term narrative.
- [What Is Vibe Marketing?](https://simplemkt.cn/en/article/vibe-marketing/): From the long-standing idea of atmosphere in marketing to using AI to turn brand judgment into an executable marketing system.
- [AI's Core Concepts in Plain Language](https://simplemkt.cn/en/article/ai-core-concepts/): Explain LLMs, Agents, Prompts, Context and Harnesses as a working relationship people can understand.
- [Use SMART Goals to Tell AI What You Need](https://simplemkt.cn/en/article/smart-ai-goals/): Turn the SMART framework from marketing management into a practical way to define and review tasks with AI.
- [In the AI Era, You Need a Personal Website](https://simplemkt.cn/en/article/ai-era-personal-website/): Build a personal brand home that you define and an Agent can maintain over time.
- [China Has No Concept of Brand](https://simplemkt.cn/en/article/china-no-brand-concept/): A personal analysis of brands as long-term systems of promises and how AI Agents may make those systems readable, executable and verifiable.
- [From LLM to Agent Harness: Understanding Agents' Past, Present and Future (Part Two)](https://simplemkt.cn/en/article/llm-agent-harness-part-2/): From post-training, SFT and RLHF to chatbots, Prompt Engineering, Context Engineering and ReAct: how an LLM becomes an Agent that can act.
- [From LLM to Agent Harness: Understanding Agents' Past, Present and Future (Part One)](https://simplemkt.cn/en/article/llm-agent-harness-part-1/): Start with Tokens, Prompts, Context, Scaling Law and Emergence to understand the LLM ‘brain’ itself.
- [The Most Important Capability in the AI Era: Engineering Industry Experience](https://simplemkt.cn/en/article/industry-engineering/): From chatbot to Vibe Coding and conversation to engineering: a real account of mistakes and four stages of development.
- [Thinking About Agent Systems Through the Construction of Mathematics](https://simplemkt.cn/en/article/math-edifice-agent-system/): It took me a long time to move from execution to thinking, and longer still to understand where thinking should begin.
- [How to Become AI Native: From ‘AI Speechlessness’ to a Native Speaker](https://simplemkt.cn/en/article/how-to-become-ai-native/): A simple but harsh test: if all your AI tools suddenly went offline today, would your productivity fall off a cliff?
- [Growing Wild: How I Rebuilt My Agent Architecture Through Vibe Coding](https://simplemkt.cn/en/article/agent-workflow-skill/): Without starting from official definitions, I kept asking what felt best to use—and became an architect, redefining Agents, Skills and Workflows for myself.
- [In the AI Era, Start Defining Your Own Life Game](https://simplemkt.cn/en/article/samelone-game/): From the super-intelligent tricycle to the Samelone Game: building a life-game system for a one-person company, with AI as a team of NPCs.
- [A One-Person Company in the AI Era: Building a ‘Super-Intelligent Tricycle’ with AI](https://simplemkt.cn/en/article/ai-one-person-company/): From building a content team in 20 minutes to rethinking the one-person company—and the traditional corporate strategy-house mindset.
- [I Built a Content Team in an AI IDE in 20 Minutes](https://simplemkt.cn/en/article/vibe-coding-content-team/): From Vibe Coding to Content Coding: exploring a new way to create content when the problem is too many ideas, not too few.
- [How My Use of AI Evolved Through Four Levels](https://simplemkt.cn/en/article/ai-usage-evolution/): From Prompt Engineering to Vibe Coding: four stages in a marketer's use of AI.
- [Build an Industry Trend Analysis Assistant with Feishu Bitable, Kimi and Knowledge Q&A](https://simplemkt.cn/en/article/feishu-kimi-trend-analysis/): Keep industry PDF reports in Feishu Bitable, use Kimi to extract structured content, then retrieve insights through Knowledge Q&A.
- [What Does Using AI in Marketing Strategy Look Like?](https://simplemkt.cn/en/article/ai-in-marketing-strategy/): A Douyin competitor creator-marketing analysis shows how AI can support marketing work from planning and execution through archiving.
- [A Few Thoughts on Brands and IP](https://simplemkt.cn/en/article/simple-brand-ip/): Brands and intellectual properties can both carry an idea people connect with, even as they follow different commercial paths.
- [Principles of Hierarchical Clustering](https://simplemkt.cn/en/article/hierarchical-clustering/): The principles of hierarchical clustering, ways to calculate distance, and how to read a dendrogram.

## Courses

- [AI Agent Foundations](https://simplemkt.cn/en/resources/courses/ai-agent-foundations/): This course is being developed independently. The syllabus, learning format, and release date will be shared here once confirmed.

## 中文站点与内容

> SimpleMkt 帮助企业整理分散的业务知识和数据，通过 AI 将其用于日常营销和经营。

## 服务对象

有真实产品或专业供给，希望把分散的业务知识和数据用于日常营销与经营的企业团队

## 使命

帮助企业整理分散的业务知识和数据，通过 AI 将其用于日常营销和经营。

## 站点页面

- [首页](https://simplemkt.cn/zh/): SimpleMkt 品牌与当前工作
- [产品与服务](https://simplemkt.cn/zh/product/): 当前产品、服务及适用范围
- [项目与实践案例](https://simplemkt.cn/zh/cases/): SimpleMkt 项目及明确标注任职背景的创始人过往实践
- [原创文章](https://simplemkt.cn/zh/article/): AI、营销与经营思考
- [创始人过往个人作品](https://simplemkt.cn/zh/work/): 创始人职业作品集

## 关于 SimpleMkt

- [品牌故事](https://simplemkt.cn/zh/about/brand/): SimpleMkt 是面向企业的 AI 应用与服务公司。我们从具体营销任务切入，整理分散的业务知识和数据，通过 AI 将其用于日常工作，并按实际需求逐步扩展到经营流程。
- [创始人](https://simplemkt.cn/zh/about/founder/): 周龙清的职业路径与方法来源
- [联系 SimpleMkt](https://simplemkt.cn/zh/#contact): 公开渠道与联系表单

## 课程

- [AI Agent 入门](https://simplemkt.cn/zh/resources/courses/ai-agent-foundations/): 课程内容将独立设计。大纲、学习形式和开放时间确认后，会在这里公布。

## 可沟通产品与服务

- [创作者对标研究](https://simplemkt.cn/zh/product/offer/creator-benchmark/): 把零散的创作者观察整理为带来源的对标报告、30 天行动计划，以及创作者、帖子和判断记录。（可沟通）
- [账号品牌叙事梳理](https://simplemkt.cn/zh/product/offer/creator-narrative-miner/): 基于授权且可访问的历史内容，帮助识别有证据支持的品牌母题、叙事主线与内容主题结构。（可沟通）
- [文章与演示配图](https://simplemkt.cn/zh/product/offer/smkt-article-visual/): 把已有文章或讲述稿中的重要判断，变成可审核、可落位、可连续讲述的封面与解释图。（可沟通）
- [照片水墨重绘](https://simplemkt.cn/zh/product/offer/smkt-photo-ink/): 将用户有权使用的一张照片转为保持主体关系和色彩关系的固定水墨手绘图。（可沟通）
- [Musuw](https://simplemkt.cn/zh/product/studio/): 为品牌负责人、代理商和 IP 创作者，配一支懂你风格的 AI 内容营销团队，串联资料、策划、创作、交付与复盘。（可沟通演示）
- [AI 入门培训](https://simplemkt.cn/zh/product/offer/ai-native-practice-library/): 面向刚开始接触 AI 的企业团队，用八个连续单元理解 Agent、选择工具、交办任务、完成轻实操并独立复做。（可沟通）
- [APP/小程序开发](https://simplemkt.cn/zh/product/offer/app-mini-program-development/): 围绕用户要完成的任务，选择微信小程序或独立 App，完成产品规划、体验设计、开发测试与上线交接。（可沟通）
- [企业网站构建](https://simplemkt.cn/zh/product/offer/website-development/): 围绕业务资料和客户浏览路径，梳理内容结构，完成响应式设计与开发，并负责上线准备与交接。（可沟通）
- [搜索与AI可见度优化](https://simplemkt.cn/zh/product/offer/search-ai-visibility/): 围绕客户真实问题，持续改进官网的搜索基础与专业内容，并诊断品牌在 AI 回答中的呈现与引用。（可沟通）
- [知识库梳理与搭建](https://simplemkt.cn/zh/product/offer/brand-knowledge-implementation/): 盘点获准使用的业务资料，核对事实与来源，设计知识结构，并在约定工具中整理入库、完成交接。（可沟通）
- [品牌 Logo 设计](https://simplemkt.cn/zh/product/offer/ai-native-logo-design/): 把已确认的品牌信息与应用需求转化为可用 Logo：AI 辅助探索，人工选择精修，整理正式文件与使用指南。（可沟通）

## 公开 Agent Skill

- [文章与演示配图](https://simplemkt.cn/zh/product/offer/smkt-article-visual/): 把已有文章或讲述稿中的重要判断，变成可审核、可落位、可连续讲述的封面与解释图。（可沟通）

## 项目与实践案例

- [长隆媒介研究：AI 辅助提案分析](https://simplemkt.cn/zh/cases/chimelong-media-research-2026/): 借助 AI 整理多源媒介数据，将市场趋势、媒介结构与投放节奏转化为策略判断，以数据分析增强提案说服力，帮助团队赢得项目。
- [河好闸门企业官网重构](https://simplemkt.cn/zh/cases/industrial-website/): 重构产品、工程与咨询入口，让采购者更快理解业务，也让小团队更容易持续维护。
- [BingoEnglish 考试报名小程序](https://simplemkt.cn/zh/cases/exam-registration-miniapp/): 把四类考试的报名、查询与运营管理收进一套小程序和后台。
- [AI 行业趋势库与策略问答](https://simplemkt.cn/zh/cases/ai-marketing-knowledge-base/): 创始人周龙清在引力传媒任职期间的实践：用策划经验与 AI 整理行业报告，通过飞书问答支持前端市场策略。
- [浙江省交科院知识库项目](https://simplemkt.cn/zh/cases/zhejiang-transport-research-knowledge-base/): 围绕既有数据库，协作完成知识结构、产品原型与系统升级。
- [瑞康标签长尾搜索可见度](https://simplemkt.cn/zh/cases/ruikanglabel-search-visibility/): 围绕采购者的具体问题组织专业内容，并保留可核对的历史搜索记录。
- [Agent 安装与使用实操](https://simplemkt.cn/zh/cases/agent-install-training/): 在参与者自己的设备上完成安装、首次交互与现场排查。
- [SimpleMkt 图形化字标设计](https://simplemkt.cn/zh/cases/simplemkt-logo-design/): 从品牌要求出发，由 AI 展开方向并制作资产，人工选择、核验与确认交付。
- [SIDEWAYS 滑板系列发布影片](https://simplemkt.cn/zh/cases/ai-3d-product-launch/): 把产品资产整理为可复用的视觉系统，形成跨创意方向与画幅的发布内容。
- [住宅空间 3D 设计提案](https://simplemkt.cn/zh/cases/cad-to-reviewable-3d-space/): 从 CAD 理解空间，先用 AI 视觉稿对齐材质、配色与光线，再落到可编辑的 3D 模型，让设计方向与空间关系都能共同审阅。

## 文章

- [FDE到底是什么](https://simplemkt.cn/zh/article/fde-what-is/): 从 Palantir 的现场工程模式出发，理解 FDE 如何把真实业务问题做成可持续运行的 AI 系统。
- [AI时代的组织应该是 GitHub 模式](https://simplemkt.cn/zh/article/ai-native-organization-github-mode/): AI Native 组织的关键，不是让所有人共享每段 AI 对话，而是让有效改变可分支、可审阅、可合并、可回退。
- [AI 能整理内容，但不能替你决定长期讲什么](https://simplemkt.cn/zh/article/ai-content-narrative/): AI 能帮助整理和推演内容，但长期叙事仍需要人定义判断、边界与方向。
- [什么是 Vibe Marketing](https://simplemkt.cn/zh/article/vibe-marketing/): 从氛围营销的长期根源，到 AI 如何把品牌判断转译为可执行的营销系统。
- [大白话理解AI的核心概念](https://simplemkt.cn/zh/article/ai-core-concepts/): 把 LLM、Agent、Prompt、Context 与 Harness 讲成人能听懂的工作关系。
- [用SMART法则向AI描述你的目标](https://simplemkt.cn/zh/article/smart-ai-goals/): 把营销里的 SMART 法则，变成与 AI 协作时可执行、可验收的目标管理方法。
- [AI时代，你一定要有个人网站](https://simplemkt.cn/zh/article/ai-era-personal-website/): 在 AI 时代，把个人网站做成由自己定义、可被 Agent 长期维护的个人品牌基站。
- [中国没有品牌概念](https://simplemkt.cn/zh/article/china-no-brand-concept/): 以西方哲学系统构建方法为底座，理解品牌不是包装和声量，而是一套从信念出发、可被长期执行和验证的承诺系统；AI Agent 时代会迫使品牌重新成为可读取、可执行、可验证的系统。
- [从LLM到Agent Harness：理解Agent的过去、现在和未来(二)](https://simplemkt.cn/zh/article/llm-agent-harness-part-2/): 从 Post-training、SFT、RLHF 到 Chatbot、Prompt Engineering、Context Engineering 和 ReAct，解释 LLM 如何变成能行动的 Agent。
- [从LLM到Agent Harness: 理解Agent的过去、现在和未来(一)](https://simplemkt.cn/zh/article/llm-agent-harness-part-1/): 从 Token、Prompt、Context、Scaling Law 和 Emergence 出发，先把 LLM 这个“大脑”本身讲清楚。
- [AI时代最重要的能力：行业经验的工程化](https://simplemkt.cn/zh/article/industry-engineering/): 从ChatBot到Vibe Coding，从对话到工程——一个真实的AI踩坑记录与四段进化路径。
- [从数学大厦的构建来映射Agent系统的构建思考](https://simplemkt.cn/zh/article/math-edifice-agent-system/): 我花了很长时间从执行走向思考，又花了更长时间明白，真正的思考应该从哪里开始。
- [如何变得AI Native：从"哑巴AI"到"母语者"的进阶之路](https://simplemkt.cn/zh/article/how-to-become-ai-native/): 判断自己是不是 AI Native，有一个非常简单但残酷的标准：如果今天你的 AI 工具全部突然断网不能用了，你的工作效率会不会出现断崖式的下跌？
- [野蛮生长：我如何在 Vibe Coding 中重构 Agent 架构](https://simplemkt.cn/zh/article/agent-workflow-skill/): 我没去翻官方定义，只是不停地问自己：怎么做自己感觉最爽？然后被迫当了一回架构师，重新定义了 Agent、Skill 和 Workflow。
- [AI时代请尽快开始定义你的人生游戏](https://simplemkt.cn/zh/article/samelone-game/): 从"超级智能三轮车"到"Samelone Game"——用AI构建一人公司的人生游戏系统，让AI成为你的NPC天团。
- [AI时代的一人公司：我在用AI造一辆「超级智能三轮车」](https://simplemkt.cn/zh/article/ai-one-person-company/): 从20分钟搭建内容团队，到重新定义一人公司的本质。AI时代最应该抛弃的，是传统大公司的战略屋思维。
- [我用20分钟在AI IDE里搭建了一个内容团队](https://simplemkt.cn/zh/article/vibe-coding-content-team/): 从Vibe Coding到Content Coding，我正在探索一种全新的内容生产方式。最大的痛苦不是没想法，而是想法太多，不知道怎么变成内容。
- [我对 AI 使用层级的变化](https://simplemkt.cn/zh/article/ai-usage-evolution/): 从 Prompt Engineering 到 Vibe Coding，我分享营销人使用 AI 的四个层级
- [如何用飞书多维表格+Kimi+知识问答构建行业趋势分析助手](https://simplemkt.cn/zh/article/feishu-kimi-trend-analysis/): 用飞书多维表格沉淀行业 PDF 报告，让 Kimi 自动提取结构化内容，再通过知识问答快速调用洞察。
- [AI在营销策划中的应用是什么样的](https://simplemkt.cn/zh/article/ai-in-marketing-strategy/): 用一个抖音竞品达人种草分析案例，展示AI如何全链路辅助营销作业——从规划、执行到归档。
- [简单聊聊品牌和IP](https://simplemkt.cn/zh/article/simple-brand-ip/): 品牌和IP都是人类灵魂中某个理念的容器，只不过走了两个不同的商业化路径。
- [层次聚类的相关原理](https://simplemkt.cn/zh/article/hierarchical-clustering/): 层次聚类原理、距离计算方法及层次树解读

## 创始人过往个人作品

以下作品记录周龙清在过往职业项目中的个人参与，不代表 SimpleMkt 当前客户项目的公司交付。

- [凯乐石2024Q4高山羽绒服种草方案](https://simplemkt.cn/zh/work/kailas-5000gt-2024q4/): 通过专业户外场景突出产品硬核特点，由核心圈层向泛户外圈层渗透，打造凯乐石5000GT跨越圈层的产品心智。实现品牌曝光1875W+，品牌联想度排名从第9提升至TOP3，A3-A4转化率超过2%。
- [999感冒灵抖音萌宠圈层KOL内容营销方案](https://simplemkt.cn/zh/work/999-ganmaoling-pet-kol-2024/): 预算300万触达萌宠圈层，预估曝光2500W+，以「暖暖的，很贴心」打造感冒灵品牌联想。
- [唐狮30周年营销规划：时光少年团全年整合营销](https://simplemkt.cn/zh/work/tangshi-30th-anniversary-2024/): 国民服饰品牌30周年焕新之战，以「时光少年」为主线，贯穿四季打造「吉狮到」「星闪耀」「游山河」「越星际」四大营销节点，强化青年文化关联。
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